Instagram in 2025 = Adapt + Engage 🚀 With 2B+ users, Instagram is all about authenticity & adaptability. Reels now drive 36% more reach than carousels, but carousels still win for saves & storytelling. Stories convert, Reels create awareness, and feed posts build consistency. ✨ New updates like Trial Reels, 3:4 ratio & Friends Map push discovery, while SEO (captions, alt text, trending sounds) boosts visibility. UGC remains 🔑 — 90% of consumers trust real customer content